Stevia Leaf Blend
What is MADBLEND®
Introducing our Stevia Extract Blend—a high-quality, natural sweetening solution designed to deliver clean, balanced sweetness in a variety of formulations.
High Intensity Sweetener
250-300x sweeter than sugar, and has no bitter aftertaste
High Purity Blend
Rebaudiosides A, D, & M with ≥ 95% total Steviol Glycosides.
Cost Saving
Cost saving alternative to monk fruit extract and high purity Reb M.
Why Choose MADBLEND®?
Sugar Reduction
Great substitute for sugar, sugar alcohol, monk fruit, and artificial sweeteners
Stability
Heat and pH-stable
Highly Soluble
Much more soluble than Rebaudioside M
Clean Label
Vegan, Kosher, Halal, Allergen Free, Gluten Free
Consumer Studies
MADBLEND® was found in a consumer study to be less bitter and preferred compared to Reb A.
Adults preferred MADBLEND® equally as much as monk fruit extract at a fraction of the cost.
Children (age 12+ years) couldn’t tell the difference between MADBLEND® and sugar.
Why is MADBLEND® a Better Solution?
Featured Prototype
Sugar Free Strawberry Lemonade Collagen Hydration RTM
- Features MADBLEND® Stevia Extract
- Features Bovine Collagen
- Contains Organic Lemon Powder
- Sugar Free
- Contains 14 grams Protein
Ingredient Statement:
Bovine Collagen Peptide, Natural Flavors, Organic Coconut Water Powder, Organic Maltodextrin, Organic Lemon Powder, Fine Sea Salt, Citric Acid, Acacia Gum, MADBLEND® Organic Stevia Extract Blend, Organic Beet Root Powder, Silicon Dioxide.
Allergens: Coconut
Featured Prototype
Postbiotic Adaptogen Yuzu Sparkling Tea
- Features AdaptGuard® Organic Mushroom Extract Blend
- Features MADBLEND® Stevia Extract
- Features 30B cells beLP1 Vegan Postbiotic
- Supports Mood and Gut Health
- Natural Yuzu Flavor
- Natural Caffeine
- Sugar-Free
Featured Ingredients
Heat Treated Lactobacillus Plantarum beLP1 Vegan Postbiotic, AdaptGuard® Organic Mushroom Extract Blend(Reishi, Cordyceps sinensis, Cordyceps militaris and Lion’s Mane), MADBLEND® Organic Stevia Extract Blend, Natural Caffeine
Allergens: None
Featured Prototype
Natural Limeade Flavored Greens Blend
- Features Adaptguard® Organic Mushroom Extract Blend
- Features MADBLEND® Organic Stevia Extract Blend
- Features Upcycled and MSC certified collagen
- Contains 9 Organic Greens Blend
- Contains Fermented Super Berries Essence Powder and Fermented Green Tea with SCOBY
- Supports Mood, Anxiety, and Sleep
- Zero Sugar & Low Calories
- Natural Flavor
Featured Ingredients
Greens & Fermented Botanicals Blend, Fermented Super Berries Essence Powder , Kombucha Powder (fermented green tea with SCOBY, brewed apple cider vinegar, tapioca fiber) Multi-Collagen Blend (Type I, Ill) (hydrolyzed bovine collagen, hydrolyzed fish collagen), Symbiotic Gut Health Blend, AdaptGuard® Organic Mushroom Blend(Reishi, Cordyceps sinensis, Cordyceps militaris and Lion’s Mane), Citric Acid, Organic Lime Flavor, Guar Gum, MADBLEND® Organic Stevia Extract
Allergens: Fish
What is MADBLEND®?
MADBLEND® is a high-purity stevia extract blend from NURA formulated to deliver clean, balanced sweetness without the bitterness or aftertaste common to standard stevia ingredients. It contains Rebaudiosides A, D, and M at 95% or greater total steviol glycosides, combining the cost efficiency of Reb A with the improved taste profile of Reb D and Reb M. It is available in conventional and organic forms.
How does MADBLEND® compare to standard stevia ingredients?
Reb A is cost-effective but produces bitterness and a lingering aftertaste, especially at higher use levels. Reb M is cleaner-tasting but has poor solubility and a high cost-in-use. MADBLEND® bridges that gap: better-tasting than Reb A, far more soluble than Reb M, and priced below both monk fruit and high-purity Reb M. In consumer testing, adults preferred MADBLEND® equally to monk fruit at a fraction of the cost, and children aged 12 and older could not distinguish it from sugar.
How sweet is MADBLEND® compared to sugar?
MADBLEND® is approximately 250 to 300 times sweeter than sugar, placing it in the same potency range as high-purity Reb M and well above sucrose on a gram-for-gram basis. Because it is a high-intensity sweetener, only very small amounts are needed to achieve the target sweetness level in a finished formula.
Does MADBLEND® have a bitter aftertaste?
No. MADBLEND® was specifically formulated to minimize the bitterness and aftertaste that are common limitations of stevia-based sweeteners, particularly those built on Reb A alone.
In a controlled consumer study, MADBLEND® was rated as significantly less bitter and more preferred than 95% Reb A. Adults found it comparable to monk fruit extract for overall taste quality. Its multi-rebaudioside composition, combining Reb A, Reb D, and Reb M, is what enables this improved sensory profile: the Reb D and Reb M components modulate the bitterness and linger that Reb A alone tends to produce.
Can MADBLEND® be used to replace sugar in food and beverage formulations?
MADBLEND® replaces sweetness effectively, but it is not a functional 1:1 replacement for sugar. Beyond sweetness, sugar contributes bulk, texture, mouthfeel, browning, and other functional properties that a high-intensity sweetener alone cannot replicate. In most applications, MADBLEND® works best as the sweetness anchor in a broader sugar-reduction system paired with fibers, allulose, humectants, or texture-modifying ingredients. NURA’s R&D team can support brands in building complete systems around it.
How does MADBLEND® compare to monk fruit extract in cost and performance?
MADBLEND® is designed to deliver comparable taste performance to monk fruit at a meaningfully lower cost-in-use. In consumer studies, adults preferred MADBLEND® and monk fruit extract equally, making it a strong reformulation candidate for brands that need clean sweetness without the premium price or sourcing variability that monk fruit carries.
What product categories and applications is MADBLEND® best suited for?
MADBLEND® is suitable across food, beverage, and supplement categories where heat and pH stability matter. Its good solubility supports ready-to-mix and ready-to-drink formats. Current applications include beverages such as teas, kombuchas, waters, and juices; dairy and non-dairy products including yogurt and ice cream; snack bars, cereals, and cookies; sports nutrition; and functional supplement powders. An organic-certified version is available for USDA Organic finished products.
What certifications does MADBLEND® carry, and how does it label on a finished product?
MADBLEND® is Vegan, Kosher, Halal, allergen-free, and gluten-free. An organic-certified form is available for finished products targeting USDA Organic compliance.
On a finished product ingredient panel, MADBLEND® declares as “stevia extract” or “stevia leaf extract,” consistent with how steviol glycosides are commonly labeled under current FDA guidance.
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